Share of revenue that comes from advertising
- How it's computed
- Advertising revenue divided by total revenue, both from each company's 10-K (inline XBRL, revenue disaggregation note). Alphabet's figure is 'Google advertising' (Search & other, YouTube ads, Google Network); Meta's is advertising revenue. Ratio computed by this site. Values exactly as published by the source (rounded).
- Source
- SEC EDGAR 10-K filings (inline XBRL) · link [2] [3] [4] [5]
- As of
- 31 Dec 2025 · fetched 30 Oct 2026
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| Year / date | Meta (% of total revenue) | Alphabet (% of total revenue) |
|---|
| 2021 | — | 81.3 |
| 2022 | 97.5 | 79.4 |
| 2023 | 97.8 | 77.4 |
| 2024 | 97.6 | 75.6 |
| 2025 | 97.6 | 73.2 |