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5.2%: Yearly growth PwC projects for live 'shared reality' experiences (cinema, live music, out-of-home, trade shows) to $294bn by 2030, vs 3.4% for media overall

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PwC Global E&M Outlook 2026-30 · link
As of
20 Jul 2026
“content experiences centred on live, immersive, “shared reality” experiences. These include cinema, live music, out-of-home and trade shows – which are collectively projected to grow at a 5.2% CAGR to $294 billion.”

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5.2%Yearly growth PwC projects for live 'shared reality' experiences (cinema, live music, out-of-home, trade shows) to $294bn by 2030, vs 3.4% for media overallPwC Global E&M Outlook 2026-30pwc.com/id/en/media-centre/press-release/2026/en2026-07-20content experiences centred on live, immersive, “shared reality” experiences. These include cinema, live music, out-of-home and trade shows – which are collectively projected to grow at a 5.2% CAGR to $294 billion.
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