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$1.3tn: Global ad revenue forecast for 2026 (+8.9%). Its highest share of GDP since 1999.
“WPP Media's This Year Next Year 2026 Global Midyear forecast now projects global advertising revenue (excluding U.S. political) will grow 8.9% by the end of 2026, reaching $1.3 trillion ... Key trends include global ad revenue reaching its highest share of GDP since 1999”
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| Figure | What it measures | Source | Link | As of | Source excerpt |
|---|---|---|---|---|---|
| $1.3tn | Global ad revenue forecast for 2026 (+8.9%). Its highest share of GDP since 1999. | WPP Media, Jun 2026 | wppmedia.com/news/report-this-year-next-year-mid | 2026-06-16 | WPP Media's This Year Next Year 2026 Global Midyear forecast now projects global advertising revenue (excluding U.S. political) will grow 8.9% by the end of 2026, reaching $1.3 trillion ... Key trends include global ad revenue reaching its highest share of GDP since 1999 |