97.6%: Share of Meta's 2025 revenue from advertising ($196.2bn of $201.0bn)

How it's computed

adSharePct = adRevenueBn ÷ totalRevenueBn × 100 = 196.175 ÷ 200.966 = 97.6%. Both facts read from the inline XBRL of Meta's FY2025 10-K (revenue disaggregation note).

Source

SEC EDGAR 10-K filings (inline XBRL) · link [2] [3] [4] [5]

As of

31 Dec 2025 · fetched 30 Oct 2026

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