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5.66bn: Active social media user identities (68.7% of the world's population), Oct 2025
“there are now 5.66 billion active social media user identities at a worldwide level, which equates to 68.7 percent of the total global population.”
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| Figure | What it measures | Source | Link | As of | Source excerpt |
|---|---|---|---|---|---|
| 5.66bn | Active social media user identities (68.7% of the world's population), Oct 2025 | DataReportal Digital 2026 | datareportal.com/reports/digital-2026-global-ove | 2025-10 | there are now 5.66 billion active social media user identities at a worldwide level, which equates to 68.7 percent of the total global population. |